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We leave out voice calls because they've fallen down the pecking order of preferred smartphone apps.We're also leaving out app notifications and email because neither are effective at supporting full conversations on mobile devices.
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Enterprise-grade messaging apps follow the same communication framework but provide robust and scalable features needed to run a large scale business.
My: Time™ also packages this framework to be an end-to-end messaging solution for the enterprise with all the components and services needed to support next generation customer service strategies.
It was invented 30 years ago as a way to send text-based messages through the cellular network. I mostly use the Samsung SMS app to communicate with my friends and with businesses (old school). SMS supports 160 characters of data before it wraps to a new text message.
Multimedia Messaging Service (MMS) is an extension of SMS and supports pictures, audio, and video.