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More than half of young singles have created a dating profile and 68% say they carefully evaluate profiles rather than flipping through rapidly.
EMBRACING FIRST DATES: Gen Z and Millennials went on an average of 5 first dates in 2018, while those of older generations averaged 2 dates in the year.
Additionally, when with a new potential partner, 19% of singles think twice about the jokes they make, the topics they discuss (15%), and about inviting that person to come home with them (15%).
In fact, more than any other cohort, 1/3 of today’s young singles say their financial situation has held them back from pursuing romance. AND CAREFULLY: Today most singles meet through dating apps, rather than in a bar, through friends or relatives (26% of singles overall met their last first date online).
SAYING “I LOVE YOU”—AND MEANING IT: Only 27% of Gen Z and Millennials have said “I love you” spontaneously the first time.
Instead, they plan it—taking these words more seriously than those of other age groups.
#METOO’S POSITIVE IMPACT ON DATING MEN AND #METOO: Half of men (51%) say the #Me Too movement has caused them to act differently overall; specifically, nearly 40% of men are now more reserved towards female colleagues at work and 34% of men said they act more reserved on a date because of the movement.
Millennial men are leading the way here, with 37% acting more reserved on a date, compared to Gen Z men at only 16%.
Furthermore, when singles were asked their feelings about dating today, their top descriptions for dating included: “overwhelming,” “sexual,” “transactional, ” and “unkind.” Yet still 75% of singles are hopeful that love is out there, and nearly 60% are motivated to find romantic love and a long-term companion. YOUNG SINGLES AND DATING OPTIMISM REIGNS: Millennials and Gen Z singles are the most optimistic daters in America today.