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For Facebook, the rationale behind entering the dating space is dead-simple.The biggest obstacle to Facebook succeeding in dating? The social network continues to combat public concerns over data privacy, which includes apprehensiveness from at least some singles who are uneasy over the idea of somehow tying their dating-related data to their Facebook data.Learn about the day-to-day activities of a dating service owner, the typical target market, growth potential, startup costs, legal considerations, and more!This business is good for those who like to play matchmaker with friends and those who like to socialize.But we think, essentially, a ‘non-goal’ for us is to have people glued to their phones all day and online dating.
The ability to actually review, express interest in and chat up potential matches is coming later at an unspecified date to make sure a sufficient number of people have created profiles and there are enough people to match with.
“We do think that it’s probably not the healthiest to just message more than 100 people a day,” explained Nathan Sharp, Facebook product manager for Facebook Dating, adding that the figure could change, depending on feedback from users.
“We kind of set the limit somewhat higher, expecting that most people won’t hit that.
Perhaps the trickiest Facebook dating feature — the ability to connect with other Facebook Dating users who RSVPed to a Facebook event or another member of a Facebook Group — also errs on the side of anonymity.
Non-Facebook Dating users attending an event or part of a group will never be able to tell you’re looking for a date at that upcoming arts fair or concert.
"It mirrors the way people actually date, which is usually at events and institutions that they're connected to," said Chris Cox, Facebook's chief product officer, during his keynote.© 2019 CNBC LLC. A Division of NBCUniversal Data is a real-time snapshot *Data is delayed at least 15 minutes.