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She says that: "More than any other commercial sector, the popular culture industry relies on online communities to publicize and provide testimonials for their products." The strength of the online community's power is displayed through the season 3 premiere of BBC's Sherlock.
Online activity by fans seem to have had a noticeable influence on the plot and direction of the season opening episode.
Businesses have also started using online communities to communicate with their customers about their products and services as well as to share information about the business.
Commonly, people communicate through social networking sites, chat rooms, forums, e-mail lists and discussion boards.
They may encourage learners to discuss and learn about real-world problems/situations as well as focus on such things as teamwork, collaborative thinking and personal experiences.
Blogging involves a website or webpage that is updated in a reverse chronological order on either a topic or a person's life.
This does appear to show a birth and death cycle with new social networks rapidly growing and overtaking their predecessors and sending older networks into decline.
Current trends focus around the increased use of mobile devices when using social networks, statistics from Statista show in 2013 97.9 million users accessed social networks from a mobile device in the US with this projected to increase to 160.5 million by 2017.
An online community, also called an internet community or web community, is a virtual community whose members interact with each other primarily via the Internet.