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With an innovative cut utilizing higher pockets and wider belt loops, and the sponsorship of rodeo legend Jim Shoulders, Wrangler was able to wrangle itself to the top of the Western market within two decades.Lee Cooper Lee Cooper Jeans are less well known in the USA but have a loyal following in England and Europe, and for good reason.
Seizing on the lack of local quality goods and the natural central location of Salina, KS, Lee pushed his work wear division and the Union-All jumpsuit became his flag product.
Utilizing the best denim in the world at the time, Levi Strauss and Co established itself as a beacon of quality for next 150 years.
In 1890, lot number 501 was assigned to the waist overalls with the copper rivets and button fly. Lee was a man who headed west after starting a bright business career on the East Coast only to have it derailed by bad health.
The Blue Collar Worker Blue is the color of the working class because it takes to staining and cleaning better than white; the classless blue jean, prized for its inexpensive durability and ability to suck up grease, was and is the pants of the working man.
Personified in the 1980s by Bruce Springsteen, the blue collar worker loves his blue jeans because they, like him, are made to be worn but never beaten.
Wrangler Founded in 1904 as the Hudson Overall Company, the company changed its name to Blue Bell 15 years later and remained primarily regional to North Carolina with its core product being overalls.