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Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.

Still others rely solely on paid membership subscriptions.Opinions and usage of online dating services also differ widely.A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.Online dating services also differ widely in their revenue streams.Some sites are completely free and depend on advertising for revenue.

This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.