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Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s.
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Social media differ from paper-based media (e.g., magazines and newspapers) and traditional electronic media such as TV broadcasting, Radio broadcasting in many ways, including quality, This is in contrast to traditional media which operates under a mono-logic transmission model (one source to many receivers), such as a newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city.
Some of the most popular social media websites, with over 100 million registered users, include Facebook (and its associated Facebook Messenger), You Tube, We Chat, Instagram, QQ, QZone, Weibo, Twitter, Tumblr, Telegram, Reddit, Baidu Tieba, Linked In, LINE, Snapchat, Pinterest, Viber and VK.
Networks formed through social media change the way groups of people interact and communicate or stand with the votes.
They "introduce substantial and pervasive changes to communication between organizations, communities, and individuals." These changes are the focus of the emerging fields of technoself studies.
The idea that social media are defined simply by their ability to bring people together has been seen as too broad, as this would suggest that fundamentally different technologies like the telegraph and telephone are also social media.