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(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.Ok Cupid is free but you can upgrade to a paid “A-List” plan.Tip: Making frequent, minor updates to your profile can move you to the top of some sites’ search engines, prompting more winks and emails from online men. 15 /PRNewswire/ -- Match.com, the world's largest online dating company, today announced the launch of Down To Earth.com, an innovative, free online dating site.Down To Earth.com's pioneering Real Ratings(TM) system fosters a self-policing environment where people can feel confident that what they see is what they'll get.

S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively).And some sites, like Plentyof and Ok Cupid, offer basic membership for free.But most subscription sites automatically renew until the customer cancels, and those fees can add up.So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.A decade ago, many sites were free or had minimal fees of around a month.

recommends 4 sites as the top picks—and here’s a summary of why: Read Also 7 Dating Profile Mistakes That Turn Men Off Okcupid: Best Overall No matter what you’re looking for—casual hookups, marriage, polyamory, relationships with men, relationships with women, a little bit of everything—Ok Cupid can accommodate.