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For starters, 40 percent of frequent site users are already married.If your new idea has that same potential for misuse, is it worth the risk to your reputation?Aspiring entrepreneurs often approach me as an angel investor, touting their innovative idea for yet another online dating site.
IAC previously spun off travel service Expedia in 2005.
It now has the highest brand visibility in the online personals industry and is the largest personals site in terms of traffic and revenues.
Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.
"There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.
Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.
Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.