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According to TV advertisement analytics company i Spot.tv, Pfizer has aired 24 of these testimonial-style commercials for Chantix since 2012, spending around 7 million in the process of promoting the drug.
“We hope these ads will inspire smokers to consider making a quit attempt and talk with their healthcare provider,” a Pfizer spokesperson told .
Pushed into a corner, she's forced to turn informant on her tight-knit team of Brooklyn cops, led by the enigmatic Matt Wozniak (Liotta). "She's not known for that edgier kind of affair, and I am, and I think they [the producers] needed to let the audience know this wasn't a romantic comedy." The show aired in the US earlier this year, and series two is currently being shot.
Liotta’s TV ad has been running since June and has been aired in the US just over 1,500 times as to-date.This, combined with adverse event-related lawsuits, has slowed Chantix’ climb to being a blockbuster drug.To further complicate matters, Pfizer made headlines last week when the drugmaker announced price hikes on 100 of its drug products.The Pfizer representative went on to say that individuals who have used Chantix to quit smoking frequently reach out to the company to express interest in sharing their story.Like those people, Liotta reportedly “wanted to share his story to help others” and Pfizer was only too happy to give him the opportunity to do so.
However, Pfizer has faced a few setbacks when it comes to its promotion of Chantix.