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Fast forward to the 20th century and things got a little more romantic: Thursday night dance classes at the rec center, double features at the drive-in, staring longingly into each other’s eyes in the backseat of super cool car while REO Speedwagon serenades the starry night sky. Then, in 1998, Tom Hanks and Meg Ryan starred in You’ve Got Mail and introduced the world to the unthinkable: the idea that love can be found on the World Wide Web.Two short years later, Y2K brought not the end of times, but instead e Harmony – an online dating service designed to match compatible users deemed suitable for long-term love.Toss in a couple social networks and some smartphone apps, and you’re looking at the billion industry known as online dating.The good folks over at Pew Research Center say that, as of 2016, 15% of all American adults have used either an online dating service or a dating app.
The site, which boasts 64 million members, claims to have "helped millions of people find traditional partners, swinger groups, threesomes, and a variety of other alternative partners." The information Adult Friend Finder collects is extremely personal in nature.Simply put, you’re speaking mostly to people under 30. Far and away, the most frequently searched keyword is “chat.” This tells us that, unlike the early days of online dating, people are uninterested in much of a time investment.Rather than fill out long questionnaires and detailed personal profiles, they’re looking to swipe right and strike up a quick conversation.So, when marketing your service or app, make sure to emphasize ease and quickness.If you’re using Ad Words to bid on those keywords and show ads on SERPs, consider writing headlines like “Fall in Love Today” and “Make a Match Right Now.” Search marketers must keep in mind that consumers are looking for readily available solutions to their problems. ” will not attract as many clicks because it does not offer help. In 2013, consumers spent just over two hours per day on their mobile devices. One, if you’re in the online dating business, having an engaging, user-friendly app is absolutely essential. Market your service across social media platforms to capture attention where it’s most often being put! We here at Word Stream have a lot to say about social media marketing, so it gets its own paragraph.
It’s slightly more popular for men: 17% of men have logged on to find love, and 14% of women have done the same.