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As the global market for online dating surpasses billion, the lucky ones get hired as consultants by online-dating companies. On the final day of this week’s annual online-dating industry conference in Miami, Schwartz, a pocket-sized woman with a calming smile, told the audience her system is based on the Myers-Briggs Type Indicator, a questionnaire designed to measure how people perceive the world and make decisions. And she’s a professor of sociology at the University of Washington in Seattle who mugs on behalf of the dating site Perfect Match.com, where she co-developed The Duet® Total Compatibility System. People of type A are compatible with people of type B. They speak at online-dating conferences, describe their unique matching approaches, and promote their books. EHarmony has refused to reveal its algorithm, Finkel said, and therefore the company should not advertise a scientific approach to matching until it can show, publicly, that its system works according to the standards of scientific rigor. Finkel spoke with imploring volume and speed, as if an elaborate show of authority might convert the crowd to his cause. For nearly 50 years, ever since computers were first used to help college kids hook up, people assumed, or hoped, that the fact of technology as mediator would mean not just . In labs, they reproduce the conditions of relationships, study interactions, generate conclusions. They write personality-profiling tests, tweak the algorithms. You can read about The Duet® Total Compatibility System in her book, . Eli Finkel (Northwestern University), Schwartz’s younger colleague in the behavioral sciences, who staked out his own territory as industry-scold, denouncing e Harmony, one of the largest dating sites in the world and the first to market a scientific approach to matching.So if you're going through a rough patch, chances are that we can empathize.Reading is great exercise for your brain, and has been proven to actually improve your memory and reduce the risk for Alzheimer's later in life.And you can count on your book-obsessed friends to happily drive a few hours to a reading and wait in a long line with you just so that you can meet your favorite author and have them sign your copy of their tome.
If you don't want to change plans last minute, it's a good idea to give us a heads up so that we can do our reading in advance.
We've been stereotyped as studious, bespectacled creatures who are socially awkward, unaware of the world around us, and perpetually hunched over words on a page.
Sure, we are known to have broken hearts when we end a relationship with a book and its characters.
And you can be sure that we'll let you borrow any book you want from our libraries — just as long as you tell us what you thought about it afterward.
You’ve seen the digital-age versions of self-help gurus, the ones with official titles suggesting they’ve cracked the code of human compatibility. But the ones most likely to be telling you the truth are the ones that admit that their dating algorithms are also powerful marketing tools. The notion became a wonderful marketing tool–red meat for the media. ’ Then you go meet her and most of the time you put your head in your hands because she was so ugly–and she was thinking the same about you.” (This was the pre-Internet era, mind you, when computers had 12K of memory.